The journey that led to the creation of a modern accounting firm designed for today's ambitious business owners
After 18 years in corporate finance at companies like Red Bull, Mattel, and BlackBerry, Joel Michaud saw something troubling when he began working with smaller, growing businesses in the Food & Beverage and Craft Beer industries.
Traditional accounting firms were failing these entrepreneurs. Reports came in late, financial data was confusing, and strategic advice was virtually non-existent. Business owners were flying blind, making critical decisions without the financial clarity they desperately needed.
Working directly with fast-growing businesses like Toronto's Burdock Brewery, Joel realized that these companies didn't need traditional accounting—they needed strategic financial partnership.
They needed someone who could combine the rigor of corporate finance with the agility and responsiveness that entrepreneurial companies demand. They needed accounting that wasn't just about compliance, but about competitive advantage.
In May 2023, Joel took the leap. Armed with his CPA designation, MBA, and nearly two decades of financial expertise, he founded Michaud CPAs with a simple but revolutionary idea:
"What if technology could enable accounting to be performed virtually for a fraction of the cost? What if accounting could be proactive instead of reactive? What if financial reports were designed to drive decisions?"
This wasn't just about starting another accounting firm. This was about reimagining what financial partnership could look like for ambitious business owners who refuse to settle for "good enough."
Michaud CPAs was built from the ground up to be different. We leverage cutting-edge technology, provide real-time insights, and focus on forward-looking strategy rather than backward-looking compliance.
Most importantly, you work directly with Joel—not a junior associate, not a different person each month, but the founder himself. Every client relationship is personal, strategic, and designed for long-term success.
Today, Michaud CPAs serves growing businesses across multiple industries, helping them transform their financial operations from a necessary burden into a powerful competitive advantage.
But this is just the beginning. As we look to the future, we're committed to continuous innovation, expanding our services, and staying true to our founding mission: empowering business owners with the financial clarity and strategic insights they need to build something extraordinary.
Your success story starts with financial clarity. Let's write the next chapter together.
Join the growing community of forward-thinking business owners who are transforming their financial operations with MichaudCPAs.